Feels like QL
1 2 3 4 5
Use after the first working deck
Now make
evidence.
Your job is to push a few good territories hard enough to discover which one can actually become Qwerty Labs.
3 territories
10+ experiments each
tiny-size test
kill weak ideas
bring back evidence
01
Step 1
Pick 3 territories
Choose the most promising, strange or fertile ideas. They do not have to be our favourites.
Step 2
Collect real references
Find the actual source phenomenon, not logos inspired by it.
Step 3
Make quickly
Follow the rule. Abuse it. See what happens. Ugly work is welcome.
How to use this deck
One worksheet per territory.
Use the next three cards for three different territories. Fill them in digitally or print them. Each sheet asks the same useful questions, so the comparison later is fair.
02
Remember
- Don't spend ages polishing.
- Don't drift into generic tech shapes.
- Don't judge too early.
- Don't keep an idea alive out of politeness.
Bring back
- source references
- 3 verbs for each territory
- 10–20 tiny experiments
- one very small test
- one larger / louder application
- what worked, what failed, what surprised you
Territory worksheet A
Territory 01
03
Territory name
Source phenomenon
What real thing, system, behaviour, mistake or object are you drawing from?
QL connection
Why does this unexpectedly map back to Qwerty Labs?
3 verbs
What does this territory do visually?
Reference notes
List or paste your source images / links / observations.
Tiny experiments
Sketch or describe 10 quick attempts.
Tiny-size test
What happens at favicon / avatar scale?
What did I discover?
Territory worksheet B
Territory 02
04
Territory name
Source phenomenon
What real thing, system, behaviour, mistake or object are you drawing from?
QL connection
Why does this unexpectedly map back to Qwerty Labs?
3 verbs
What does this territory do visually?
Reference notes
List or paste your source images / links / observations.
Tiny experiments
Sketch or describe 10 quick attempts.
Tiny-size test
What happens at favicon / avatar scale?
What did I discover?
Territory worksheet C
Territory 03
05
Territory name
Source phenomenon
What real thing, system, behaviour, mistake or object are you drawing from?
QL connection
Why does this unexpectedly map back to Qwerty Labs?
3 verbs
What does this territory do visually?
Reference notes
List or paste your source images / links / observations.
Tiny experiments
Sketch or describe 10 quick attempts.
Tiny-size test
What happens at favicon / avatar scale?
What did I discover?
Comparison card
Now compare properly.
Don't choose based on tidiness or effort. Choose based on which territory keeps making good things happen.
06
Territory 01
Territory 02
Territory 03
Score each one roughly
You don't need mathematical precision. You do need honesty.
What worked best?
What died, and why?
Decision card
Choose what to develop next.
The winner does not need to be the prettiest. It needs to be the one most capable of becoming a recognisable QL identity.
07
Winning territory
Why this one?
One or two clear sentences.
Next experiments
What should you make next? Think mark, wordmark, motion, signage, tiny-size test, system behaviour.
Green flags
simple enough to remember
strange enough to own
feels right for children, teens, adults and organisations
not dependent on trend effects
works small and large
can expand into a system
Red flags
feels like a startup
needs a long explanation
looks good only with styling tricks
too tied to one part of QL
looks familiar / category-ish
works as a moodboard, not a mark