Cadet version
Territory sprint.
Pick 2 territories. Push them fast. Bring back evidence, not finished logos.
2 territories
10 rough tries each
tiny-size test
compare honestly
01
Do
- Follow the rule, not the cliché.
- Use real source references.
- Make fast and weird.
- Notice what keeps working.
Don't
- Try to finish the logo.
- Polish too early.
- Keep weak ideas alive out of kindness.
- Slide into startup-tech shapes.
Worksheet A
Territory 01
02
Territory name
Source phenomenon
What real thing / behaviour / system are you drawing from?
QL connection
Why does it map back to Qwerty Labs?
3 verbs
split / join / reveal / interrupt / etc.
Tiny experiments
Make at least 10. Ugly is fine.
Tiny-size test
What happens at favicon / avatar scale?
What did I discover?
Worksheet B
Territory 02
03
Territory name
Source phenomenon
What real thing / behaviour / system are you drawing from?
QL connection
Why does it map back to Qwerty Labs?
3 verbs
split / join / reveal / interrupt / etc.
Tiny experiments
Make at least 10. Ugly is fine.
Tiny-size test
What happens at favicon / avatar scale?
What did I discover?
Review
Choose the better territory.
Pick the one that feels more QL, more ownable, more scalable, and less like a generic agency/startup logo.
04
Territory 01 verdict
Territory 02 verdict
Winner + why
One or two clear sentences.
Green flags
Feels specifically QL
Simple enough to remember
Strange enough to own
Works tiny and large
Could become a system
Red flags
Looks like a startup
Needs lots of explanation
Only works with styling tricks
Too tied to one part of QL
Looks familiar